An excellent post about the current social media “no make up selfie” craze.
I have today been nominated to upload a #NoMakeUpSelfie to Facebook as part of the latest social media craze.
At first, I was baffled by the campaign, which, according to status updates in my facebook newsfeed, had the aim of “raising awareness of cancer.” I found this confusing because I thought most people were pretty much aware of cancer by now (unless they live in a secluded community in the Brazilian rainforest far from the media and carcinogenic chemicals, I suppose).
Nevertheless, the campaign has evolved into one that aims to raise awareness of the work of breast cancer charities, especially Cancer Research UK, and my generous and fabulous women friends have been donating money when uploading selfies. This is admirable and makes much more sense as a campaign.
I do have some problems with the basis of the campaign, if not with its aims (
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